I received a phone call months before. Numbers.
We talked about numbers: professional numbers, political numbers, numbers less like dollars per ad buy but more like dollar per voter; less like a number of people, but more so like a number of conversions.
I said I could help.
But there was a problem.
Budget. The opponent would have money from corporate backers.
We could only target as many as we could afford.
I had been testing an algorithm over the past several years.
I call it Activate.
It identified the right people for Brandon to reach out.
It calculated that if Brandon and his campaign talked to those specific people, he could win with 50.4% of the vote.
He did.
And he won with 50.4% of the vote.
It was a privilege to use Activate to help elect Brandon Johnson to be Cook County Commissioner of the 1st District.